Free interactive tool
Free Craft Pricing & Profit Calculator — price your shirts, tumblers & mugs for real profit.
Enter your blank, supplies, labor, overhead, fees, target margin, and reprint rate. The calculator instantly shows a recommended selling price, profit per item, profit margin, and break-even — and how much one wasted blank is really costing you. No email, no pop-ups.
Craft pricing and profit calculator tool
Price for profit, not guesswork
Your numbers
Recommended selling price
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Covers your item, fees, reprints, and target profit.
Profit / item
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Profit margin
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Break-even price
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See the cost breakdown +
- Blank
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- Supplies
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- Labor
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- Overhead
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- Reprint / waste cost spread per item
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- Marketplace + payment fees
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- Profit
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Not sure of your press settings? Try the free Press Settings Finder — pick a method and material to get a starting temp, time, and pressure in 2 clicks.
How to price a craft product for real profit
Most craft sellers underprice because they only count the blank. A price that actually pays you has to cover four things: the real cost of every item, the fees the marketplace and payment processor take out of each sale, the reprints that quietly eat your stock, and the profit you want left over. This calculator does all four at once.
It starts with your true cost per item — the blank, the supplies, your labor (minutes × hourly rate), and a slice of overhead. It then spreads your reprint or waste rate across every good item, because a sale has to pay for the ones that went in the bin. Finally it solves for a selling price where, after marketplace and payment fees come out, you still land on your target margin. Change any number and every result updates live, so you can see exactly what a higher labor rate, a steeper fee, or a lower waste rate does to your price and profit.
The numbers it returns are a clear-eyed starting point, not a promise about what your market will pay. Use the recommended price as your floor for profit, then sanity-check it against your customers and competitors. And keep an eye on that reprint figure: the makers who keep the most profit are the ones who waste the fewest blanks.
The pricing formula
True cost per item = (blank + supplies + labor) × (1 + overhead %). Cost per good item = true cost ÷ (1 − reprint rate). Recommended price = cost per good item ÷ (1 − marketplace fee % − payment fee % − target margin %). Profit per item = price − fees − cost. Break-even = cost per good item ÷ (1 − marketplace fee % − payment fee %).
Frequently asked questions
How do I price a handmade shirt, tumbler, or mug for profit? +
Add up every cost per item — the blank, supplies (ink, film, vinyl, or transfer), and your labor (minutes times your hourly rate) — then add a percentage for overhead. Divide that total by your yield (1 minus your reprint/waste rate) to get your true cost per good item. Finally, divide by 1 minus your marketplace fee %, payment fee %, and desired profit margin % combined. The result is a selling price that pays for the item, covers fees, survives reprints, and still leaves the profit you asked for.
What profit margin should a craft business aim for? +
Many small craft sellers target a 30–50% profit margin on each item after materials, labor, and fees. A higher margin gives you room for discounts, returns, and the occasional reprint; a thin margin disappears the first time a press goes wrong. Use the calculator to set a target margin and see the price it requires, then sanity-check that price against what your market will pay.
Should I include my own labor in the price? +
Yes. Even if it is just you, your time has a cost — if you do not pay yourself, your business is quietly losing money on every order. Enter the minutes it takes to make one item and a fair hourly rate, and the calculator folds that labor into your cost before it works out price and profit.
How do marketplace and payment fees change my price? +
Marketplace or platform fees and payment-processing fees are taken as a percentage of the sale price, not your cost, so they shrink every sale. The calculator solves for a price where, after those fees come out, you still hit your target profit margin. That is why the recommended price is higher than simply cost plus margin.
How much does a wasted blank or reprint really cost? +
A reprint from a wrong setting burns the blank, the supplies, and your labor for that attempt — often several dollars per item, before you have sold anything. The calculator shows the exact cost of one wasted blank for your inputs and folds your reprint rate into every price. Lowering that waste rate is one of the fastest ways to raise your real profit, which is why dialing in your press settings matters.
Is the Craft Pricing Calculator free? +
Yes. The Craft Pricing & Profit Calculator is completely free to use with no email or sign-up required. Everything runs in your browser and nothing you enter is sent anywhere or saved.